May 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is there anything more satisfying than getting a great …

How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z Read More »

Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand’s case. Finding the right influencer for a brand campaign can feel like dating. You want …

The Top Channels for Influencer Marketing in 2023 [New Data] Read More »

Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist? Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist? Well, …

32 Mission and Vision Statement Examples That Will Inspire Your Buyers Read More »

The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives. The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes …

15 Essential Product Marketing Books for 2023 Read More »

When you’re managing spreadsheets, even a relatively small amount of data can become difficult to manage pretty quickly. But tools like Google Sheets have many functions that help you work with data more efficiently. When you’re managing spreadsheets, even a relatively small amount of data can become difficult to manage pretty quickly. But tools like …

How to Use SumIf in Google Sheets Read More »

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A new social media platform is in town, and …

Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know Read More »