May 2023

There’s no one-size-fits-all solution for calls-to-action (CTAs), especially when you have multiple audiences perusing your website at any given time.  There’s no one-size-fits-all solution for calls-to-action (CTAs), especially when you have multiple audiences perusing your website at any given time.  Visitors, leads, customers, and promoters are likely to visit your site, so you’ll need several …

10 Types of CTAs You Need to Have on Your Website Read More »

You’ve likely heard how artificial intelligence can revolutionize the way marketers work. In fact, you may be using AI-powered tools right now. You’ve likely heard how artificial intelligence can revolutionize the way marketers work. In fact, you may be using AI-powered tools right now. But if you’re like me, you haven’t “pulled back the curtain” …

4 Types of Arificial Intelligence & What Marketers Are Using Most (Research) Read More »

Artificial intelligence will change how businesses operate. At this point, that statement won’t surprise you. Artificial intelligence will change how businesses operate. At this point, that statement won’t surprise you. In fact, AI’s impact on the workplace is already happening. 62% of business leaders have already invested in AI and automation tools for their employees, …

How AI Will Revolutionize the Future of Business, According to HubSpot’s CMO Read More »

If you’ve been on social media lately, you know shopping has taken center stage on most platforms. If you’ve been on social media lately, you know shopping has taken center stage on most platforms. But, social commerce a controversial topic — some people love it, others are exhausted by product placements everywhere. And, in our …

Why Consumers Still Hesitate to Shop on Social Media Platforms [New Data] Read More »

  Have you ever been hypnotized by social media? According to our recent Consumer Trends survey, users of it spend an average of three hours a day there.   Have you ever been hypnotized by social media? According to our recent Consumer Trends survey, users of it spend an average of three hours a day …

Consumers Spend 3+ Hours on Social Media Daily: What They’re Doing on Each Platform [Data] Read More »

In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten …

6 Ways to Earn Trust From Consumers Who Share Data With Your Brand [Data] Read More »