July 2023

In early July, Instagram released its latest app Threads and immediately captured everyone’s attention. Thirty million people’s attention to be exact. In early July, Instagram released its latest app Threads and immediately captured everyone’s attention. Thirty million people’s attention to be exact. Within 10 days, Threads had reached a whopping 100 million active users, even …

We Just Witnessed the Birth of a Social Media Channel: What to Know About Threads Read More »

If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square. If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times …

Marketing 101: The Ultimate Guide for Beginners Read More »

Earlier this month, Kim Kardashian’s apparel company Skims made headlines after closing a $270 million fundraising round, reaching a valuation of $4 billion. In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. Earlier this month, Kim Kardashian’s apparel company Skims made …

Marketing Moves That Helped Skims Reach A $4 Billion Valuation Read More »

Email signatures serve as a powerful way for individuals and businesses to leave a lasting impression on their recipients.  Email signatures serve as a powerful way for individuals and businesses to leave a lasting impression on their recipients.  In this article, we will share valuable insights derived from the feedback of numerous participants and email …

Email Signature Essentials: Key Statistics to Know for 2023 Read More »

Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case. Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it …

How to Create an Infographic in Under an Hour [+ Free Templates] Read More »

It costs more to attract a new customer than to keep an existing one. It costs more to attract a new customer than to keep an existing one. Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, and building an email list will help you reach those goals. Cultivating …

How to Build an Email List from Scratch: 11 Incredibly Effective Strategies Read More »

It costs more to attract a new customer than to keep an existing one. It costs more to attract a new customer than to keep an existing one. Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, and building an email list will help you reach those goals. Cultivating …

How to Build an Email List from Scratch: 11 Incredibly Effective Strategies Read More »

Duo, Duolingo’s big green mascot, might be the most famous owl of the post-tootsie roll pop commercial era. Duo, Duolingo’s big green mascot, might be the most famous owl of the post-tootsie roll pop commercial era. The language-learning app first established a TikTok presence in early 2021 and found its stride by sharing funny videos …

How Duolingo Struck Social Media Gold with Unhinged Content Read More »

When it comes to the term “rebrand,” most people think of major company rebrands like Dunkin’ or Lego. However, companies aren’t the only entities that may find themselves in need of a change. When it comes to the term “rebrand,” most people think of major company rebrands like Dunkin’ or Lego. However, companies aren’t the …

How to Rebrand as a Content Creator and Stay Relevant [Expert Tips] Read More »

For a while now, you‘ve been spearheading your organization’s content marketing efforts. Your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested. For a while now, you‘ve been spearheading your organization’s content marketing efforts. Your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss …

What is a Marketing Plan & How to Write One [+Examples] Read More »