Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like. Part of my marketing job is to send emails and track their progress, so I know a …
Email Analytics [Research]: 8 Email Marketing Metrics You Should Track Read More »
Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands …
81 Social Commerce Stats Marketers Should Know in 2023 Read More »
Creating a marketing strategy is essential to effectively nurture your customers, improve your business’s bottom line, and increase the ROI of your efforts. Creating a marketing strategy is essential to effectively nurture your customers, improve your business’s bottom line, and increase the ROI of your efforts. A marketing strategy is especially critical if you want …
8 Steps to Create a Complete Marketing Strategy in 2023 Read More »
When it comes to social justice, what role do brands play? When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand statements. It’s nearly impossible to make a perfectly neutral statement that will satisfy all …
Machine learning, a subset of AI, is a powerful tool that’s rapidly transforming marketing. Machine learning, a subset of AI, is a powerful tool that’s rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. However, the same research reveals that 96% …
Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use Read More »
As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle …
Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools] Read More »
I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too. I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too. Halloween is the perfect holiday for marketers to get creative and let that punny side shine. That’s …
100+ of My Favorite Halloween Puns As a Marketer [Inspired by Real Campaigns] Read More »
She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is she? She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is she? Billie is an AI-powered bot managed by Meta using Jenner’s likeness. Meta has …
Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instagram, especially if you have fewer than a thousand? Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on …
How to Gain Your First (or Next) 1,000 Instagram Followers – 26 Tips Read More »
Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. Learning how to create an ebook can be overwhelming. Not only do you have to write …
How to Create an Ebook From Start to Finish [Free Ebook Templates] Read More »
