A car fire ignited a viral marketing moment for the Stanley brand. A car fire ignited a viral marketing moment for the Stanley brand. On November 15, TikTok user @danimarielettering posted a video showing the aftermath of her car catching on fire. Though the car was totaled, her Stanley Quencher tumbler was intact and still …
The Car Fire That Sparked Millions of Impressions for Stanley Read More »
As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. As a content creator, I know brand identity is everything. My audience wants to …
10 Creative Company Profile Examples to Inspire You [Templates] Read More »
Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Welcome to Breaking …
How To Do Representation in Marketing the Right Way (+ Consumer Perspectives) Read More »
The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of North Shore High School. Did you just transport back to the early 2000s? The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is …
Walmart Wins Black Friday Marketing with Mean Girls Campaign Read More »
Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry has evolved at breakneck speed, sprouting many more types of marketing. Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry …
41 Types of Marketing Your Brand Should Invest In Read More »
When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work …
AI Influencer Marketing: How Artificial Intelligence Could Change Influencer Marketing Read More »
X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become X famous for their witty commentary and personable interactions with their followers. X (formerly …
Community Managers: What They Do & How to Be a Great One Read More »
The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently. The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re …
Is Social Media Dying? What That Could Mean for Marketers Read More »
We’ve all been there: staring intensely at the screen, willing ideas to come to our minds.When words or ideas aren’t shooting out of our minds or fingertips, we know we’ve entered a writers’ block rut. We’ve all been there: staring intensely at the screen, willing ideas to come to our minds.When words or ideas aren’t …
8 Brainstorming Tools Marketers Need to Try in 2023 Read More »
I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends. I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends. As …
12 Email Marketing Trends Marketers Should Know [According to My Inbox] Read More »
