Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who values transparency, we decided to share it with the world. Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck …
The HubSpot Culture Code: Creating a Company We Love Read More »
I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only Gen Z’s favorite influencer, but also a big-time entrepreneur. I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only Gen Z’s favorite influencer, but also a big-time entrepreneur. Her …
Influencer-Founded Food and Beverage Brands: Are They Good Business? Read More »
We have an epic showdown in the thrilling world of social media warfare. It’s X vs. Threads, the battle of short-form social media. In one corner, we have X, the reigning short-form post champion embroiled in drama and controversy. We have an epic showdown in the thrilling world of social media warfare. It’s X vs. …
X (Formerly Twitter) vs. Threads: What Brands Need to Know [Data] Read More »
62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity. 62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee …
How AI Can Improve Your Customer Experience [New Data + Tips] Read More »
Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO? Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO? Editorial links, pillar …
20 Types of Backlinks in SEO — The Complete Guide Read More »
Introduction In the digital age, having an online presence is crucial for individuals and businesses alike. Whether you’re a small business owner, a creative professional, or someone with a passion for sharing, creating a website is the gateway to reaching a global audience. To embark on this journey, you need the right tools, and that’s …
Website Creation Software: Empowering Your Online Presence Read More »
Perhaps you create spreadsheets to collect data, track campaigns, or organize weekly assignments. But have you ever thought about using spreadsheets to make a calendar? Perhaps you create spreadsheets to collect data, track campaigns, or organize weekly assignments. But have you ever thought about using spreadsheets to make a calendar? If not, let me tell …
How to (Easily) Make Perfect Content Calendars in Google Sheets Read More »
It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced a round of layoffs just days after the launch of its annual campaign Spotify Wrapped. It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced a round of layoffs …
The Highs and Lows of Spotify: A Major Campaign and Layoffs in One Week Read More »
Let‘s talk AI. We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed. Our State of AI Report found that one in five business professionals use AI and/or automation in their role. In marketing, it’s even higher. Let‘s talk AI. We’ve all dabbled in it, been awed by …
The Complete Guide to AI Transparency [6 Best Practices] Read More »
Remember when being a “creator” was a laughable teen pastime? Remember when being a “creator” was a laughable teen pastime? Now, consumers are largely trusting influencers over brands, creators are taking over brand marketing teams, and the industry is only growing bigger. In 2023, we’ve seen the so-called Creator Economy grow to 50 million creators …
2024 and Beyond: 7 Insights for Thriving as a Creator, Straight from the Experts Read More »
