Have you ever noticed that telemarketers have a way of calling at the worst possible time? Say, right when you’re about to sit down and enjoy dinner? I used to get these pesky dinnertime calls all the time. Have you ever noticed that telemarketers have a way of calling at the worst possible time? Say, …
Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way Read More »
If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting you in their talent pipeline. If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting you in their talent pipeline. I’ve received countless generic recruiting messages that make it clear that no one paid attention …
12 Recruiting Email Examples I Love (For Your Inspiration) Read More »
AI and startups? It just makes sense. AI and startups? It just makes sense. Between the prophecy of single-person billion-dollar companies, and the pinch felt by founders as VCs tighten wallets, startups are counting on AI for a winning go-to-market strategy. It’s a smart bet, too. In HubSpot’s survey of over 1,000 startup founders, 86% said AI …
4 Key Insights: How AI Is Redefining Startup GTM Strategy Read More »
Ever think you’d click on a HubSpot article about rebranding announcement email examples, only to be met by a pro-wrestling anecdote? Well, batten down the hatches, reader, because we’re heading back to pre-World Wrestling Entertainment (WWE) in three, two, one. Ever think you’d click on a HubSpot article about rebranding announcement email examples, only to …
40 Rebranding Announcement Email Examples I Love (For Your Inspiration in 2024) Read More »
As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping, which sold almost its stock of higher-priced porcelain paving products. As the pandemic surged in 2020, people stayed home, and demand for …
Diving Deep Into Marketing in Construction (My Takeaways) Read More »
Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Making sense of disparate datasheets often relies on manual effort. Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Making sense of disparate datasheets often relies …
So, you want to discover what truly works for your audience, and you’ve heard about this mythical form of marketing testing. But you have questions like: “What is A/B testing in marketing, anyway?” and “Why does it matter?” Don’t worry! You’ll get all the answers to your burning questions. I’ll even tell you the second …
How to Do A/B Testing: 15 Steps for the Perfect Split Test Read More »
There’s a lot to be learned from the Super Bowl. There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. How? The ads, of course. Between 80 and 100 …
Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and get the job. Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you …
What is a Letter of Intent? How to Write One for a Job [+ Examples] Read More »
A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I getting constant emails? A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why …
20 Email Opt-In Examples I Love (For Your Inspiration) Read More »
