The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar? The first time I managed a marketing budget, I was handed a dollar figure and …
How a Bottom-Up Budget Can Transform Your Company From Bottom to Top Read More »
As I‘ve moved up in my marketing career, I’ve realized how important it is to be on the same page as the CEO. As I‘ve moved up in my marketing career, I’ve realized how important it is to be on the same page as the CEO. In this recent episode of Marketing Against the Grain, …
5 CMO Communication Strategies to Secure CEO Buy-in Read More »
Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks and speed up the design process. Then, user-friendly design tools like Canva have made design more …
I Tested 6 AI Tools for Graphic Design, Here Are My Favorites Read More »
I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because it’s not going away anytime soon. I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because it’s not going away anytime soon. The …
How to Level Up as a Marketer in the AI Era (The Right Way) Read More »
Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform. Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform. As a chief content curator, I’ve created …
How to Create an Effective Facebook Ads Strategy in 2024 Read More »
Have you ever wondered why you think and behave the way you do? Or why you seem to clash with certain people while effortlessly connecting with others? Have you ever wondered why you think and behave the way you do? Or why you seem to clash with certain people while effortlessly connecting with others? The …
23 Best Free Personality Tests You Can Take Online in 2024 Read More »
As a content growth and innovation leader for HubSpot, I know how important it is to find impactful ways to expand your brand’s reach. In my experience, one of the more effective and underrated channels for marketers is podcast advertising. As a content growth and innovation leader for HubSpot, I know how important it is …
Everything You Need To Know About Podcast Advertising and Sponsorships Read More »
Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time. Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time. Fortunately, …
Regarding millennials vs. Gen Z, the two generations have a lot in common to the point many brands will lump them together into the same audience, thinking they can appeal to both. Regarding millennials vs. Gen Z, the two generations have a lot in common to the point many brands will lump them together into …
Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data] Read More »
As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized the value of organic search early, enabling our growth alongside the expanding search landscape. While AI-powered search …
