July 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different […]

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager. So, you want to hire a community manager to help raise brand awareness for your company and better connect with

In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management. In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was born, my sister — herself a mother of three

It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google. It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on

The first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget proposal supposed to include? Was there a specific structure to follow? How could I ensure it met all the necessary criteria? The first time I was assigned to write

Confession: I’m squatting on probably 10 different blogs and even more URLs. What can I say? This marketer gets a bit idea-happy — but how much does it cost to start a blog that I can afford this quirky habit? Confession: I’m squatting on probably 10 different blogs and even more URLs. What can I

From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. Why is that? Campaigns make companies memorable. From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. Why is

Whenever I think about brand awareness, I think of companies like Apple, Nike, and Trader Joe’s. Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? Whenever I think about brand awareness, I think of companies like Apple, Nike, and Trader Joe’s. Have you ever heard people refer

Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams. Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams. There are many different styles of leadership,