Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them. Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them. ✋🏽*raises both hands* ✋🏽 In an ideal world, we’d …
How to Set (Crushable) Marketing Goals, According to HubSpot Pros Read More »
Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing, making experimentation smarter, faster, and infinitely more manageable. AI …
7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips] Read More »
HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as …
How to Use AI for Technical SEO, Straight from HubSpot’s Tech SEO Team Read More »
Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we had to pause part of the test …
The Losing Test That Led to 4% More Leads (We Took the L so You Don’t Have To) Read More »
You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. After you‘ve answered those, you check your inbox and see you’ve …
I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting a big enough A/B test sample size or running the test long enough to get statistically significant results. I remember running my first A/B test after college. It wasn’t till then that I understood the …
How to Determine Your A/B Testing Sample Size & Time Frame Read More »
There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience. There’s no debate that when it comes to succeeding in digital content, mastering SEO is a …
Generative Engine Optimization: What We Know So Far Read More »
At HubSpot, we are optimistic about the future of SEO, but we’re also preparing for many major shifts over the next few years. Advancements like Google’s integration of generative AI into search are already changing the digital search landscape. At HubSpot, we are optimistic about the future of SEO, but we’re also preparing for many …
The Future of SEO: How People Will Get Their Questions Answered in 2+ Years Read More »
I’ve been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos can be. I’ve been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know …
When I was growing up, your first email address was a rite of passage (I see you, smileygirl747 and thegrouchy1). Today, it’s simply a necessity for many daily activities. Need a free email address? When I was growing up, your first email address was a rite of passage (I see you, smileygirl747 and thegrouchy1). Today, …
13 Best Free (& Private) Email Accounts & Service Providers for 2024 Read More »
