August 2024

Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy? Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy? When […]

In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple (include a joke, curse word, mention the holiday promo in his voice), but he calls the results “compelling” but also “mildly terrifying.” In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by

Olympic ads don’t make as big a splash as Super Bowl spots, but the Games are still a reliable display of marketing creativity every two years.  Olympic ads don’t make as big a splash as Super Bowl spots, but the Games are still a reliable display of marketing creativity every two years.  As the Paris

When I first started my small business, the thought of advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns. When I first started my small business, the thought of advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad

One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From brand design and product

When I first considered different AI SEO tools to try, I was overwhelmed by the options available. When I first considered different AI SEO tools to try, I was overwhelmed by the options available. A weekend of testing revealed that popular tools weren’t always the best fit for my SEO workflows and processes. I learned

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my marketing career as a junior community marketer. I should have

Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel. Today, data wrangling is an essential skill in almost every role, making Excel an essential

Digital marketing quotes are an invaluable source of insight and direction to help you navigate the challenges and opportunities of the digital landscape. Digital marketing quotes are an invaluable source of insight and direction to help you navigate the challenges and opportunities of the digital landscape. My favorite, “The best marketing doesn’t feel like marketing,”

“Our business is absolutely flawless and we have nothing to improve upon” — said no business owner ever. Instead, we business owners often think of all the ways we could potentially grow our businesses and guard against threats. “Our business is absolutely flawless and we have nothing to improve upon” — said no business owner