September 2024

Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy

I know. “AI public relations” (PR) kind of sounds like an oxymoron. I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your human stories with other humans. It’s about capturing and creating genuine human excitement and resonance. How can we ever leave that to the …

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Product Management vs. Program Management vs. Project Management: Key Differences

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my career as a Designer before transitioning into Project Management, and …

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Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. For many …

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Marketing Budget Approval: How to Get Yours Greenlit, According to Marketing Experts & Data

Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. Budget slicing is a common occurrence. Entire …

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Are Marketers More or Less Productive in the Office? [New Data]

The remote work productivity debate will never end, and frankly, it shouldn’t. The remote work productivity debate will never end, and frankly, it shouldn’t. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Is it tiring to refine and edit how we work constantly? Sure. …

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The Best AI Tools for Ecommerce & How They’ll Boost Your Business

As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no different. As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and …

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Professional Relationships: 4 Executive Tips to Improve Your Marketing Success

Learn how to build professional relationships that don’t just open doors — but blow them wide open. Learn how to build professional relationships that don’t just open doors — but blow them wide open. Building strong professional relationships is your secret weapon for marketing success. The right connections can open you up to new ideas, …

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How to Write Prompts for ChatGPT, According to HubSpot’s SEO Team [+ Examples You Can Steal]

To use ChatGPT or not to use ChatGPT? Is that really the question anymore? To use ChatGPT or not to use ChatGPT? Is that really the question anymore? If you’re like me, you already use this tool to amplify your awesomeness. Like improving your email writing, analyzing data faster, or firing up your social media …

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