Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I moved to the United States exactly a decade ago. I’ve been saying …
How to Thrive as an Immigrant in Tech: Tips for Your Job Search Read More »
As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, …
Understanding B2B2C Marketing: A Comprehensive Overview Read More »
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Welcome to …
My Advice for People of Color Looking to Break Into Tech Read More »
Over the course of my career as a marketing executive, I’ve found that landing page templates can be a vital resource. After all, a landing page is a great way to turn traffic into conversions — but not all pages are created equal. Over the course of my career as a marketing executive, I’ve found …
Our master this week once led 40,000 people in one massive virtual dance party for Oprah. (Oprah!) Our master this week once led 40,000 people in one massive virtual dance party for Oprah. (Oprah!) As someone whose dance moves resemble a malfunctioning robot, I’ll admit that the concept sounded incredibly awkward to me. But watching …
How to Turn Virtual Teams into Tight-Knit Communities: Radha Agrawal’s Proven Tips Read More »
Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing …
16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign Read More »
Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis. Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis. A competitive analysis report helps me understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth …
What Is a Competitive Analysis — and How Do You Conduct One? Read More »
The future of brand tracking is here — and it’s powered by AI. The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. …
Brand Tracking: How to Streamline This Process With AI Read More »
“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little more work. “If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield …
More companies than ever are using Instagram for business — over 200 million businesses, to be exact. More companies than ever are using Instagram for business — over 200 million businesses, to be exact. Instagram has proven to be a worthwhile investment for marketing purposes. We surveyed 650+ global marketers in Jan. 2024, and they …
The Ultimate Guide to Instagram for Business [+ Data From 650+ Marketers] Read More »
