November 2024

I still remember my first taste of artificial intelligence (AI). I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your real friends weren’t online. But honestly, even as …

How to Humanize AI Content So It Will Rank, Engage, and Get Shared in 2025 Read More »

I’m all too familiar with that uncomfortable feeling in your stomach when you have to hit send on a resignation letter to your manager. I’m all too familiar with that uncomfortable feeling in your stomach when you have to hit send on a resignation letter to your manager. (I’ve written four over the course of …

Here’s How I Write a Resignation Letter That Makes a Good Last Impression Read More »

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. As a content marketer, I‘ve always been ready to team up to boost a …

Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers Read More »

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. When I graduated with a marketing degree over a decade ago, I hit the …

Holistic Marketing Works — Here’s How You Can Apply It to Your Campaigns [+ Expert Tips] Read More »

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — …

What’s Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out Read More »

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands in ecommerce have the wonderful advantage of having access to a broader …

8 Inclusive Ecommerce Website Examples That Drive Growth Read More »

As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get when a simple change makes a big impact. And this particular example? It doesn’t get much simpler or more impactful. As someone who does conversion rate optimization (CRO) for a living, I can’t express to …

The Simple Website Personalization That Increased Conversions by 560% Read More »

Workplace loneliness has been on the rise since the COVID-19 pandemic transformed the way a lot of businesses operate — with most shifting to hybrid or completely remote working. Workplace loneliness has been on the rise since the COVID-19 pandemic transformed the way a lot of businesses operate — with most shifting to hybrid or …

Workplace Loneliness Isn’t Getting Better [New Data] Read More »

If you’re not sure what a blog is, you’ve definitely come across one at some point. Perhaps you’ve stumbled across a blog when you’ve searched “healthy dinner recipes.” Maybe you don’t know it, but you’re on a blog now. If you’re not sure what a blog is, you’ve definitely come across one at some point. …

What’s a Blog (& Why I’d Consider Starting One) Read More »

I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or contracts. I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or contracts. But as I …

The Ultimate Guide to Statements of Work — Here’s Everything I Know Read More »