November 2024

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands in ecommerce have the wonderful advantage of having access to a broader […]

As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get when a simple change makes a big impact. And this particular example? It doesn’t get much simpler or more impactful. As someone who does conversion rate optimization (CRO) for a living, I can’t express to

Workplace loneliness has been on the rise since the COVID-19 pandemic transformed the way a lot of businesses operate — with most shifting to hybrid or completely remote working. Workplace loneliness has been on the rise since the COVID-19 pandemic transformed the way a lot of businesses operate — with most shifting to hybrid or

If you’re not sure what a blog is, you’ve definitely come across one at some point. Perhaps you’ve stumbled across a blog when you’ve searched “healthy dinner recipes.” Maybe you don’t know it, but you’re on a blog now. If you’re not sure what a blog is, you’ve definitely come across one at some point.

I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or contracts. I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or contracts. But as I

We’re surrounded by ads all day, every day, but how often does one end up living rent-free in your head? We’re surrounded by ads all day, every day, but how often does one end up living rent-free in your head? And more importantly, how can you make an ad so good that it takes up

One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right. One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely

There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not. There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they