We’re surrounded by ads all day, every day, but how often does one end up living rent-free in your head? We’re surrounded by ads all day, every day, but how often does one end up living rent-free in your head? And more importantly, how can you make an ad so good that it takes up …
One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right. One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely …
Optimizing B2B Conversion Rates — All My Tips and Strategies Read More »
There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not. There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need …
5 Ways that AI Analytics Tools Can Make You a Better Marketer Read More »
When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they …
What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples] Read More »
