I’m a former NBCUniversal Page, and I will always remember how thorough the application and interview process for the program was. I’m a former NBCUniversal Page, and I will always remember how thorough the application and interview process for the program was. Most importantly, it taught me a valuable lesson: soft skills can be equally …
7 Soft Skills You Need to Achieve Career Growth (+ 3 Extra Skills) Read More »
It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in. It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in. As a content marketer, I rely on content audits …
How to Run a Content Audit in 2025 (With Tips From Content & SEO Specialists) Read More »
In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. Then, I joined an agency where SOPs ensured consistent, high-quality content. At first, I resisted …
How I Write Effective SOPs: A Complete Guide [+ Free Template] Read More »
I still remember being super intimidated when asked to create a graph in Excel for a client‘s monthly report. It was my first day at work. I still remember being super intimidated when asked to create a graph in Excel for a client‘s monthly report. It was my first day at work. I didn’t want …
I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter’s morning in late December, and the sunshine glistened over the frosted ground … Okay, I kid, I kid. I remember exactly where I was when I stumbled upon the concept of …
Building the Right Foundation for Cornerstone Content — Here’s Everything I Know Read More »
Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy. Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they …
Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know Read More »
Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly. Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly. But …
Lingering Questions: What Marketing Masters Want to Ask Each Other Read More »
Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if there’s one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Over the past five years, I’ve been creating content for some of the most successful content-first brands. …
How Content Gap Analysis Bolsters Your Marketing Strategy Read More »
I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly ask for advice on how to get eyes and engagement there, and I hate to admit it, but I’ve got nothing. I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly ask for advice on …
10 of the Best TikTok Ad Examples (+Why They’ll Make You Click) Read More »
Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, I’ve witnessed more and more brands investing not just in new content, but in content optimization. Over the past three years, I’ve written over 200 marketing content pieces from blog posts to …
The Ins-and-Outs of Content Optimization, Straight From a Marketer Read More »
