January 2025

If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and give your audiences unforgettable brand experiences. If you’re anything like me, you probably wish you had more time and resources to get through your work, …

The 2025 State of Marketing & Trends Report: Data from 1700+ Global Marketers Read More »

Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark. Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark. Writers are offered an opportunity to be nurtured by editors, build their writing skills, and …

Content Mills Don‘t Work — Here’s Why Read More »

As a writer exploring the world of content management, I found myself asking the same questions you might be grappling with right now: What does a content manager really do? How is it different from being a content writer? And most importantly, could this be my next career move? As a writer exploring the world …

What Are Content Managers, and How Do You Become One? Read More »

I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related processes, it’s one of my favorite things. I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related processes, it’s one of …

How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips] Read More »

A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past. A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than …

Banking on Social: How to Create a Social Media Budget & Spend Smarter in 2025 Read More »

“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025. “What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025. As …

The Marketing Executive’s Playbook: How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data] Read More »

Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget video since more and more consumers are starting to value authenticity over staged content. Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget video …

Viral Video Marketing: 9 of My Favorite Viral Marketing Videos Read More »

As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this …

The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage) Read More »

If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation is easy. I add up all five values and divide this by the total number of values. If someone asks me to find the average of five values — 1, 4, 7, 8, and …

How to Use the Weighted Average Formula in Excel Read More »