The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more. The dreaded question of social media marketers …
Why Am I Losing Followers on Instagram? What the Data Says + How You Can Fix It Read More »
Imagine the leaders who inspire you — each with their own leadership style, driving success in unique ways. I think leadership styles are important enough to shape how businesses operate, influence company culture, and impact team performance. Imagine the leaders who inspire you — each with their own leadership style, driving success in unique ways. …
The Most Common Leadership Styles & How I Found Mine [Expert Insights] Read More »
In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than I’d like.) Every item on my to-do list felt urgent, and I was constantly pulled in different directions. In my early days as a solopreneur, I often drowned in an endless list of tasks (more often …
How the Eisenhower Matrix Can Keep Your Projects on Track [My Experience] Read More »
A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are well-written. A lot of marketers are guilty of paying too …
Why Keyword Intent Matters & How It Leads to Higher Search Rankings Read More »
I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I’ve worked in digital marketing for over ten years and always look for ways …
Media Mix Modeling: What It Is and How to Use It [+ Examples] Read More »
No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits. No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits. But …
What Is a Risk Assessment? My Tips and Best Practices [+ Free Template] Read More »
As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals. As the owner of a content business, I need to make …
As a marketer, my professional bio is the best way to, well, market myself. As a marketer, my professional bio is the best way to, well, market myself. From generalist to content strategist and agency to enterprise, my role has changed a lot over the last (almost) eight years. And my professional bio has to …
Professional Bio Examples: 29 Work Bios I Keep in My Back Pocket for Inspo [+ Templates] Read More »
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2024, we saw the expansion of AI in all forms of content, the rise …
9 Advertising Trends to Watch in 2025 [New Data + Expert Insights] Read More »
When I changed careers from classroom teacher to content writer and editor, I little suspected the AI revolution that was about to take place. In just two years, 74% of marketers are now using AI in their roles. When I changed careers from classroom teacher to content writer and editor, I little suspected the AI …
Content Intelligence: How to Use AI to Power Your Content Strategy Read More »
