Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has never been more crucial. The competition is fierce, and with AI on the horizon, it’s difficult to tell what the future will bring in the next five years or so. Being a marketer in today’s …
Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Despite …
How to Create a Stakeholder Map for Seamless Project Tracking Read More »
If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model, laying the foundation for the funnel we marketers use …
Inside the B2B Marketing Funnel — Everything I Know as a Marketer Read More »
“If you build it, they will come” worked well in “Field of Dreams.” But, like a lot of marketers, I took a more cautious (yet still curious) approach toward AI integration. “If you build it, they will come” worked well in “Field of Dreams.” But, like a lot of marketers, I took a more cautious …
Why Top Performing Teams Use AI Workflow Automation and How You Can Do the Same Read More »
The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more. The dreaded question of social media marketers …
Why Am I Losing Followers on Instagram? What the Data Says + How You Can Fix It Read More »
Imagine the leaders who inspire you — each with their own leadership style, driving success in unique ways. I think leadership styles are important enough to shape how businesses operate, influence company culture, and impact team performance. Imagine the leaders who inspire you — each with their own leadership style, driving success in unique ways. …
The Most Common Leadership Styles & How I Found Mine [Expert Insights] Read More »
In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than I’d like.) Every item on my to-do list felt urgent, and I was constantly pulled in different directions. In my early days as a solopreneur, I often drowned in an endless list of tasks (more often …
How the Eisenhower Matrix Can Keep Your Projects on Track [My Experience] Read More »
A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are well-written. A lot of marketers are guilty of paying too …
Why Keyword Intent Matters & How It Leads to Higher Search Rankings Read More »
I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I’ve worked in digital marketing for over ten years and always look for ways …
Media Mix Modeling: What It Is and How to Use It [+ Examples] Read More »
No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits. No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits. But …
What Is a Risk Assessment? My Tips and Best Practices [+ Free Template] Read More »
