As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals. As the owner of a content business, I need to make …
As a marketer, my professional bio is the best way to, well, market myself. As a marketer, my professional bio is the best way to, well, market myself. From generalist to content strategist and agency to enterprise, my role has changed a lot over the last (almost) eight years. And my professional bio has to …
Professional Bio Examples: 29 Work Bios I Keep in My Back Pocket for Inspo [+ Templates] Read More »
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2024, we saw the expansion of AI in all forms of content, the rise …
9 Advertising Trends to Watch in 2025 [New Data + Expert Insights] Read More »
When I changed careers from classroom teacher to content writer and editor, I little suspected the AI revolution that was about to take place. In just two years, 74% of marketers are now using AI in their roles. When I changed careers from classroom teacher to content writer and editor, I little suspected the AI …
Content Intelligence: How to Use AI to Power Your Content Strategy Read More »
It’s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan and a clear objective. It’s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan and a clear objective. A creative brief is a roadmap that …
How to Write a Creative Brief in 11 Simple Steps [Examples + Templates] Read More »
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. However, …
How to Nail B2B Marketing in 2025 [+ Pro Tips, Tactics, & New Data] Read More »
As a marketer who’s been in the business, I’ve noticed something interesting: when people think of “marketing,” they often picture those flashy Super Bowl commercials or massive Times Square billboards. As a marketer who’s been in the business, I’ve noticed something interesting: when people think of “marketing,” they often picture those flashy Super Bowl commercials …
How to Build Your First Marketing Strategy: Steps & Secrets I Teach My Clients Read More »
90% of the U.S. population has eaten at a McDonald’s over the past year. 90% of the U.S. population has eaten at a McDonald’s over the past year. Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonald‘s is …
Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z Read More »
Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna be a good day. Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna be a good day. Today, we’ve got spicy takes and spicy …
Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug Read More »
