As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP). As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s …
What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers Read More »
Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks. Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks. Content calendars, lead-scoring models, and expensive ABM campaigns? They fell apart when applied …
Startup Marketing Strategy: 18 Ideas and Tactics That Actually Work Read More »
From short-form videos to SEO to influencer marketing, today’s marketers have more marketing channels to choose from than ever before. From short-form videos to SEO to influencer marketing, today’s marketers have more marketing channels to choose from than ever before. When it comes to identifying which channels to focus on, it all comes down to …
Top Marketing Channels in 2025 — Here’s What Your Team Needs to Master [Data] Read More »
In addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is also a kickboxing champion and MMA fighter — making Jennifer Waters easily the marketer I’d least like to fight. In addition to running a marketing agency with customers around the globe and a seven-figure local …
Be a Knock Out in Small and Local Business Marketing Read More »
Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads, and LinkedIn messages. But a phone call? Love it or hate it, it captures my attention. Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display …
Is B2B Telemarketing Making a Resurgence? Here’s What the Experts Say Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I find myself having to educate clients on …
As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competitor launch or simply thought was a good idea. Then, they build that idea without knowing if their audience needs or wants it — they skip usability …
The Usability Testing Playbook [Expert Tips & Sample Questions] Read More »
I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesn’t have to be boring. I primarily work with B2B clients, so …
B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer Read More »
I’ve been in content marketing since early 2015. With almost a decade of experience, I’ve tested dozens of content planning software, spreadsheets, and calendars over the years. I’ve been in content marketing since early 2015. With almost a decade of experience, I’ve tested dozens of content planning software, spreadsheets, and calendars over the years. Collaborations …
The 6 Best Content Planning Software — Experts Explain Their Top Choice Read More »
When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. On paper, it looked like we were doing everything right. But users weren’t converting, and growth stalled. When I worked in-house at a SaaS company, marketing felt like an …
The Most Effective B2B SaaS Marketing Tactics — Everything I Know as a Marketer Read More »
