I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance? I grew up a Nintendo kid (and yes, that includes the original NES console …
Using AI to Get Your Business Branding Right — My Favorite Tips and Tools Read More »
Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest time and energy in creating an ecommerce customer journey map. Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest time and energy in creating …
January 18th, 2025, was a dark day for many in the United States. TikTok was banned, sending brands and users into turmoil — and then it resurrected about 12 hours later. The social media saga spanned years, starting in 2020, and held the attention of global audiences, only to be more smoke than fire (at …
The HubSpot Blog’s 2025 Social Media Marketing Report: Data from 1100+ Global Marketers Read More »
As a recent Philadelphian, I love that I live in a city teeming with diversity. As a result, many local businesses dabble in cultural marketing to appeal to as many residents as possible and show how inclusive their products and services are. As a recent Philadelphian, I love that I live in a city teeming …
Cultural Marketing: What It Is & How to Do It The Right Way [According to Experts] Read More »
While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: creating water from thin air. While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: creating water from thin air. Meet Augustus Doricko, the CEO of Rainmaker …
Meet the Founder Who Raised $6.3M to Literally Make It Rain Read More »
When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even an FBI agent? Far beyond an assistant following rote instructions, an agent has the power and ability to make things happen on your behalf. When you hear the word agent, what do you think of? …
Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. These technologies are no longer nice-to-haves — they’re critical for any organization looking to stay competitive. Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total …
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s, communications professor Bob Hornik wanted to see if anti-drug ads worked. At the time, most …
Social Proof Backfire: The Marketing Mistake Costing You Conversions Read More »
My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, “Uh, what is UGC?” My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, “Uh, …
What is User-generated Content (UGC)? Essentials for a Soaring Strategy Read More »
When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he’d “find myself in these boardrooms” surrounded by experts spouting unfamiliar terms. When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he’d …
Be an Addition, Not a Substitution: Lessons from Tom Holland’s NA Beer Brand Read More »
