June 2025

You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment section? That’s the kind of stuff I live for. You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment […]

A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and freelancers to get the job done. But once ChatGPT hit the scene, I realized I could strike out on my own. A few years ago, I was head of content

With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter of if you should use AI but how. How are other marketers (and your competition) using AI? How can you use AI ethically? With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter

Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube blindfolded. You‘re running A/B tests, analyzing heat maps, and guessing at what’s actually going to move the needle. Look, we‘ve all been there — you know your website

“I tried using AI for our marketing content, but it just doesn’t sound like us.” “I tried using AI for our marketing content, but it just doesn’t sound like us.” I hear this constantly from marketing leaders who’ve experimented with AI tools only to get results that feel generic or off-brand. The problem? Most are

  Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.”   Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” With a focus

LinkedIn is full of narcissists, and I have the data to prove it. LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to go viral on LinkedIn. Rather than simply guessing what might work, I took a data-driven approach, scraping posts and analyzing what drives

Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they’ve found workflows that maximize their productivity, save time, and act as the perfect automated assistant. Time is money in marketing, so why not use AI workflows to boost

In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It set off a firestorm in the sales industry. In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It set off a firestorm in

When I stepped into my role as head of content at Gong, I didn’t come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out to be my unfair advantage. When I stepped into my role as head of content