Fifty-seven percent of buyers are now willing to purchase a car online, according to 2024 Adtaxi research, up from 49% the previous year. As more people begin their car-buying journey on your website, sales teams must decipher who’s serious about driving the car off the lot — and who’s just kicking the digital tires. Fifty-seven …
Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations, and utilities companies are set up for some complex challenges. Managing customer relationships, responding quickly to outages, integrating billing systems, and maintaining regulatory compliance — a customer relationship management system (CRM) for utilities can make these things easier. Water, electricity, …
HubSpot’s Operations Hub is designed for teams who want to streamline operations and unlock new growth opportunities for their business. Whether you’re syncing apps, building efficient workflows, or governing complex datasets, Operations Hub helps you transform operations into a growth engine. 83% of businesses saw an increase in revenue in the first 12 months using …
HubSpot’s Operations Hub pricing guide — streamlined, scalable, and built for growth Read More »
Running an event management business is tough. You‘re juggling clients, vendors, venues, and countless moving parts. That’s where a great CRM comes in. It keeps everything organized in one place. Running an event management business is tough. You‘re juggling clients, vendors, venues, and countless moving parts. That’s where a great CRM comes in. It keeps …
If I told you about a local business that’s seen 239% growth since the pandemic, what channel would you guess they were leading with? Paid ads? TikTok? Blood magic? If I told you about a local business that’s seen 239% growth since the pandemic, what channel would you guess they were leading with? Paid ads? …
239% growth from… print mail?! Why you shouldn’t sleep on direct mail. Read More »
In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete. And the graphics aren’t just a first draft starting point. They’re final assets ready to run. In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the …
How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride Read More »
Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status. Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status. Although a broader concept about …
This behavioral science principle can make your billboard go viral, here’s how Read More »
A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn’t magic. Just algorithms working with behavioral data. …
From third-party cookies to zero-party data: The new rules of email engagement Read More »
Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This wasn’t my first time navigating global nuance. With an MBA in International …
