July 2025

Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status. Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status. Although a broader concept about […]

A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn’t magic. Just algorithms working with behavioral data.

Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This wasn’t my first time navigating global nuance. With an MBA in International