August 2025

Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like any brand identity, the Starbucks identity requires many elements working together to connect with you, the […]

I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT would get hundreds of comments, with one side debating the convenience of AI and the other arguing that AI can never match human creativity. I remember when ChatGPT first launched. The

There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of Q4 was the biggest punch in the

A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went something like this: A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared

Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was a brand I’ve never heard of promoting a product I’d never buy. I’m not the brand’s target audience, and that brand is missing out by not understanding who to market

I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That was in 2022, when I had several websites generating earnings via affiliate commissions. Back then, you could have an “ugly” website and still rank well in search. I never thought I needed a website redesign

With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort. With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits

When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all been there, so you’re certainly not alone. When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming.

Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A wrong logo decision cost Tropicana over $30 million in sales. I hated X’s decision to ditch

Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without understanding their true CAC across all channels. This incomplete picture leads to misallocated budgets, unrealistic growth projections, and investor presentations that don’t hold up under