September 2025

HubSpot’s Transactional Email Pricing Guide — Essential Business Communication Add-On

HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates through a dedicated IP address. HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates […]

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How to blend web analytics and digital marketing analytics to grow better

When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic climbing meant we were winning; traffic dropping meant panic mode. When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if

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Drowning in a Sea of Sameness: How brands can rise above the AI-generated noise

There’s a challenge brewing for businesses everywhere. Content is becoming virtually indistinguishable online, and it all boils down to the latest industry disruptor: AI. There’s a challenge brewing for businesses everywhere. Content is becoming virtually indistinguishable online, and it all boils down to the latest industry disruptor: AI. It’s no secret that AI adoption is

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How to build an email list from scratch: 15 incredibly effective strategies

When I set out to build an email list from scratch for MarketingIdeas.com, I didn’t have a product. No pricing page. No polished brand. Just a one-liner and a waitlist. When I set out to build an email list from scratch for MarketingIdeas.com, I didn’t have a product. No pricing page. No polished brand. Just

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The AI revolution killed your website traffic. It’s also your biggest opportunity.

Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting answers from AI and never visiting your site. Small business owners are all saying the

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I tested 8 AI tools for graphic design — here are my prompts, results, and recommendations

My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am not the best designer. Far from it. However, tools like Photoshop and Canva helped me create decent graphics by editing my way through their premium templates. My graphic design journey started on Fiverr. I used

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Why creator marketing works for any business [Tips from a creator consultant]

It’s time to drop the baggage around the word “influencer.” It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave about how bangin’ your pot pie is? Mazel tov! You’re doing influencer marketing. “‘Influencer’ is just a general category for

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