February 2026

The best marketing isn’t chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, trends, and real-time data. Changing with the trends gives brands a competitive edge, if marketing teams handle it correctly. The best marketing isn’t chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, […]

Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy. Without it, you’re sending campaigns into a void, unable to see what’s working, what’s falling flat, and most importantly, what’s driving revenue. Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any

The Gap Between Output and Outcomes Over the past two years, I’ve had hundreds of conversations with business leaders about AI. The pattern is always the same: initial excitement about what AI can do, followed by frustration about what it actually delivers. The Gap Between Output and Outcomes Over the past two years, I’ve had

At 23, I walked into BlackRock‘s New York office fresh out of Wesleyan University, ready to conquer Wall Street. By 28, I had traded my corporate badge for a ring light and a mission to empower women through content creation. Along the way, I learned that the biggest impact doesn’t always come from the biggest