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11 Simple Things You Can Do Today That Will Make You Happier, Backed By Science

Looking for some low-lift ways to make yourself happier? Here’s some of the best research that we’ve found on personal happiness.Happiness is something we think about a lot at Buffer.It's been a cornerstone of our culture from the beginning (just take a look at this slide deck about it from way back in 2013). Though …

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3 Social Media Executives Reveal How to Build a Career in Social

On the hunt for guidance about how to build a career as a social media executive, I interviewed three industry experts at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. Social media is still a relatively new field, having risen to prominence in …

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How to Find Trending TikTok Sounds While They’re Still Popular (+ 11 of the Best From 2023)

How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.Funny, poignant, catchy — trending sounds are the backbone of TikTok virality and can often make or break a video’s success.According to research by the short-form video platform, “sound is the anti-scroll on TikTok”. …

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How This Business Owner Went from Earning $250 a Month to Owning a Six-Figure Company

Meet Ari Krzyzek, whose business is on track to reach $500,000 in annual revenue. Read all about it in Open Books, Buffer’s series of small business owners giving us a peek inside their books. ♥️ At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a …

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How to Continue Posting Tweets With Zapier (Sept 2023)

Due to recent changes to Twitter’s API policy and pricing Zapier’s much-loved integration with Twitter has stopped working. The good news is there’s an alternative that’s easy to set up and free to use. There’s never a dull day for social media managers. Due to recent changes to Twitter's API policy and pricing, Zapier’s much-loved …

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

You need a super compelling profile to enhance your online visibility and gain trust. Here are some top tips for creating a great LinkedIn profile.Having a strong LinkedIn game is no longer an option.What we’re witnessing in today’s tough economy is the inevitable rise of social selling.This trend leverages social media platforms to build connections …

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Conversion Rate Optimization (CRO): 8 Ways To Get Started

Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that’s only half the battle. Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales …

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