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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Blogs and podcasts are both powerhouse marketing tools. But when comparing blog vs. podcast, which is the better bet for your business? Blogs and podcasts are both powerhouse marketing tools. But when comparing blog vs. podcast, which is the better bet for your business? Podcasts and blogs have the power to nurture customer relationships and …

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The Two Psychological Biases MrBeast Uses to Garner Millions of Views, and What Marketers Can Learn From Them

MrBeast is a young YouTuber who has amassed an incredible following through non-traditional means. MrBeast is a young YouTuber who has amassed an incredible following through non-traditional means. If you combine the subscribers of all his channels, they would rank as the 7th most populated country in the world. His videos have been viewed more than 26 …

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Discrepancies Experienced by Black Content Creators (Expert Insight)

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Welcome to …

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AI in Content Creation: How Creators and Marketers are Using It [Data]

Are the robots taking over? It’s a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. Are the robots taking over? It’s a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is …

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Wendy’s Took #NationalRoastDay to TikTok — Did It Bring the Heat?

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  Wendy’s has been serving up sass on social media …

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Email Automation: How to Set Up Automated Workflows [Data]

Without email automation, your marketing team misses major opportunities to nurture and engage your target audience and contacts. Without email automation, your marketing team misses major opportunities to nurture and engage your target audience and contacts. In this article, we’ll review common types of email marketing automation, the tools to help you establish and maintain …

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17 International Social Media Platforms That Weren’t Founded in the U.S.

Whether you’re interested in international marketing, or just want to learn more about how audiences around the world interact with the internet, learning about the top global platforms can be an eye-opening experience. Whether you’re interested in international marketing, or just want to learn more about how audiences around the world interact with the internet, …

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10 Affordable AI Tools for Businesses (+ How to Implement Affordable AI)

Our recent State of AI 28% of marketers who don’t use AI in their roles say it’s because generative AI tools are too expensive. This makes sense because, as a good marketer, you should be skeptical about high-priced tech, especially with emerging technology.  Our recent State of AI 28% of marketers who don’t use AI …

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Coming Soon: The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]

It’s almost here… Thanks for your interest in our upcoming Generative AI report and its corresponding pillar, “The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]”. It’s almost here… Thanks for your interest in our upcoming Generative AI report and its corresponding pillar, “The State of Generative AI …

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