Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?” Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?” I think that’s a valid question, considering a sound …
I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out. I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work …
How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities Read More »
As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice? As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put …
The Startup Distribution Engine: Why You Need One and How to Build It Read More »
Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and …
How I Use Content Scoring to Make Posts My Audience Loves Read More »
If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and give your audiences unforgettable brand experiences. If you’re anything like me, you probably wish you had more time and resources to get through your work, …
The 2025 State of Marketing & Trends Report: Data from 1700+ Global Marketers Read More »
Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark. Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark. Writers are offered an opportunity to be nurtured by editors, build their writing skills, and …
As a writer exploring the world of content management, I found myself asking the same questions you might be grappling with right now: What does a content manager really do? How is it different from being a content writer? And most importantly, could this be my next career move? As a writer exploring the world …
What Are Content Managers, and How Do You Become One? Read More »
I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related processes, it’s one of my favorite things. I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related processes, it’s one of …
How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips] Read More »
A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past. A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than …
Banking on Social: How to Create a Social Media Budget & Spend Smarter in 2025 Read More »
“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025. “What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025. As …
