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Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpieces. However, executives and founders can create personal brands that supercharge growth. How do I know? I’ve done it myself. Hot take: I don’t think everyone needs a personal brand. Plenty of […]

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands have engaged in inclusive marketing for decades, but it is only in

In 2025, every marketing team needs a strong social media strategy to meet their customers where they’re at. In 2025, every marketing team needs a strong social media strategy to meet their customers where they’re at. And every marketer should be considering AI to supercharge that strategy. If you’re concerned that AI will ruin your

When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain clearly. I’d hear phrases like “capture demand” and “fill your funnel,” and I’d nod along pretending to understand while secretly Googling things like “what is a lead magnet?” during team

I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms like Instagram. From there, I moved into sales and the world of B2B. I figured, if I could thrive in sales, I could

“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. “Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email marketing, your brand’s message has just as much chance of being viewed as Apple’s, or Google’s, or

A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson the hard way when managing my first startup blog. A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson the hard way when

Those who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs looking for the best way to plan a trip and the best activities to do in a given place. One tool that will always help me find what I need is content aggregation. Those who

I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending strongly up. I know the impact of ignoring buyer’s journey keywords all too well. Early

I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and I’m still waiting to glide down the sidewalk on my hoverboard. The pattern of excitement, overpromising, and then reality isn’t relegated