Blog

The Simple Website Personalization That Increased Conversions by 560%

As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get when a simple change makes a big impact. And this particular example? It doesn’t get much simpler or more impactful. As someone who does conversion rate optimization (CRO) for a living, I can’t express to …

The Simple Website Personalization That Increased Conversions by 560% Read More »

The Ultimate Guide to Statements of Work — Here’s Everything I Know

I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or contracts. I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or contracts. But as I …

The Ultimate Guide to Statements of Work — Here’s Everything I Know Read More »

Optimizing B2B Conversion Rates — All My Tips and Strategies

One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right. One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely …

Optimizing B2B Conversion Rates — All My Tips and Strategies Read More »

What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they …

What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples] Read More »

Screenwriting Techniques for Marketers: Defining Your Customer’s Problem

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. For the past ten years, I’ve been using Hollywood screenwriting techniques to help …

Screenwriting Techniques for Marketers: Defining Your Customer’s Problem Read More »