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When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more than a hundred live sales agents — Inbound Success Coaches (ISCs) qualifying leads, booking meetings, and routing conversations to sales reps. It worked, but it didn’t scale. When I first […]

Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance. Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance. By connecting unified customer data, you can build segments that update based on

As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. I’ve created (and received) hundreds of personalized marketing assets in my day, and it’s crystal clear when something was created in

AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across organizations. Unlike traditional rule-based automation, these tools use artificial intelligence to predict next steps, learn from outcomes, and continuously optimize processes. AI workflow automation tools connect apps, data, and departments to execute tasks automatically

When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tools I had access to. Then, I joined the company with the responsibility of modernizing a long-standing customer reference system that had served many teams well but was now

One of the most satisfying things you can achieve as a business or personality is instant brand recognition. One of the most satisfying things you can achieve as a business or personality is instant brand recognition. You know, those little moments of marketing glory when people can name your brand from the first sentence of

AI has drastically changed the marketing industry. From remapping the buyer’s journey to changing the way we analyze data, to reshaping how we connect with consumers, almost everything is different from just a couple of years ago. AI has drastically changed the marketing industry. From remapping the buyer’s journey to changing the way we analyze

AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will resonate, marketers can now use AI to analyze data, predict engagement, and generate personalized content that converts. AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of

At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers an average ROI of $36-40 for every dollar spent. With nearly 5 billion email users worldwide, it’s no wonder this channel remains one of the most effective ways to reach your audience. At the start

Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another. Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another. This year, a