AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. They power many […]
11+ Real-World AI Agent Examples Read More »
As a marketing strategist for over a decade, I’ve always been fascinated by what makes people click, engage, and ultimately buy. One framework I keep coming back to is the AIDA model. As a marketing strategist for over a decade, I’ve always been fascinated by what makes people click, engage, and ultimately buy. One framework
The AIDA Model: A Proven Framework for Converting Strangers Into Customers Read More »
Fueled by the rise of MySpace and a secret Bollywood fandom, I started teaching myself graphic design as a preteen. But thanks to AI image generators, you no longer have to be a lifelong creative like me to turn your ideas into a visual reality. Fueled by the rise of MySpace and a secret Bollywood
AI Image Generators: I Tested 12 of the Best. Here’s the Scoop for Marketers. Read More »
With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube descriptions (both channel and video) can help you increase your chances of discoverability and reach more people. With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how
13 YouTube Description Templates That Have Helped Our Videos Go Viral [+ Examples] Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Email marketing isn’t dead—it’s evolving. With an average ROI of $36 for every dollar spent, it remains a marketing
As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP). As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s
What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers Read More »
Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks. Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks. Content calendars, lead-scoring models, and expensive ABM campaigns? They fell apart when applied
Startup Marketing Strategy: 18 Ideas and Tactics That Actually Work Read More »
From short-form videos to SEO to influencer marketing, today’s marketers have more marketing channels to choose from than ever before. From short-form videos to SEO to influencer marketing, today’s marketers have more marketing channels to choose from than ever before. When it comes to identifying which channels to focus on, it all comes down to
Top Marketing Channels in 2025 — Here’s What Your Team Needs to Master [Data] Read More »
In addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is also a kickboxing champion and MMA fighter — making Jennifer Waters easily the marketer I’d least like to fight. In addition to running a marketing agency with customers around the globe and a seven-figure local
Be a Knock Out in Small and Local Business Marketing Read More »
Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads, and LinkedIn messages. But a phone call? Love it or hate it, it captures my attention. Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display
Is B2B Telemarketing Making a Resurgence? Here’s What the Experts Say Read More »
