A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn’t magic. Just algorithms working with behavioral data. […]
From third-party cookies to zero-party data: The new rules of email engagement Read More »
Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This wasn’t my first time navigating global nuance. With an MBA in International
If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I’ve ever done — from the early days of my career to my time at Drift — came from moments when there was
How Privy’s former CMO learned to love low-budget, scrappy marketing Read More »
My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly sums up where we stand with AI video tools right now. We‘ve reached the point where even a casual viewer has to take a step back and consider if what
Here are the most popular AI video tools that are actually worth your time Read More »
Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source Now, I love Stripe. Their product
When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. When generative AI first came out, I was skeptical. While
I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions from one tiny, seemingly insignificant detail: when their photo model bent their knee. I love talking to creative people because they always notice details that I don’t. Like today’s master
Make space for customers to see their business as part of yours Read More »
Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where do you start to make the biggest impact? Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no
A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative collaborator, is a fantastic way to brainstorm, outline, and yep, even organize and polish my ideas. A writer who (gasp) used AI to help write? Before
We all know AI assistants can help with marketing tasks. But, here’s what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen. We all know AI assistants can help with marketing tasks. But, here’s what most people are missing: Using AI as a prompt engineer is where
This AI prompt can transform you into an elite marketer in any field, here’s how Read More »
