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As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle […]

I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too. I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too. Halloween is the perfect holiday for marketers to get creative and let that punny side shine. That’s

She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is she? She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is she? Billie is an AI-powered bot managed by Meta using Jenner’s likeness. Meta has

Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instagram, especially if you have fewer than a thousand? Gaining more followers on Instagram is key to successfully scaling your marketing efforts on the platform. But how do you increase followers on

Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. Learning how to create an ebook can be overwhelming. Not only do you have to write

Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. Your first thought might be that ad targeting is too advanced, but you still might be curious about the product. Where

Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns to your monthly office rent. Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your

Taylor Swift is one of the biggest stars in music with an incredibly engaged fan base. Over the years the singer has generated as much interest in her personal life as she has in her music, and her most recent relationship is no exception. Taylor Swift is one of the biggest stars in music with

Putting your marketing strategy into play is different than creating that strategy. To bring it to life, you have to employ the right channels, techniques, and tactics. Putting your marketing strategy into play is different than creating that strategy. To bring it to life, you have to employ the right channels, techniques, and tactics. Of

Creators and users on the app formerly known as Twitter can now earn money thanks to a new program rollout. Creators and users on the app formerly known as Twitter can now earn money thanks to a new program rollout. X’s new ad revenue-sharing feature is the latest change to come to the platform after