Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis. Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis. A competitive analysis report helps me understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth …
What Is a Competitive Analysis — and How Do You Conduct One? Read More »
The future of brand tracking is here — and it’s powered by AI. The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. …
Brand Tracking: How to Streamline This Process With AI Read More »
“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little more work. “If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield …
More companies than ever are using Instagram for business — over 200 million businesses, to be exact. More companies than ever are using Instagram for business — over 200 million businesses, to be exact. Instagram has proven to be a worthwhile investment for marketing purposes. We surveyed 650+ global marketers in Jan. 2024, and they …
The Ultimate Guide to Instagram for Business [+ Data From 650+ Marketers] Read More »
It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself. It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself. AI can help with everything from brainstorming to content creation. But another marketing …
Top 5 Use Cases for AI Personalization in Marketing Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A habit that has woven itself through many facets of my life, like …
The First 5 Things I’d Do if I Were Starting My Business Over Today Read More »
I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my head. How long will it take for me to get the hang of things? Can I manage my workload and connect with my coworkers? I remember my first day at HubSpot. I was so nervous …
The Best 30-60-90 Day Plan for Your New Job [Template + Examples] Read More »
Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations. Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as …
B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking Read More »
The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed. The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed. In 2023, headlines indicated that …
INBOUND 2024: Co-creating with AI to Drive Growth Read More »
I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. I work in and around SEO on a daily basis. And although I’m on the content creation side of things, …
