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Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry has evolved at breakneck speed, sprouting many more types of marketing. Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry […]

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work

X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become X famous for their witty commentary and personable interactions with their followers. X (formerly

The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently. The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re

We’ve all been there: staring intensely at the screen, willing ideas to come to our minds.When words or ideas aren’t shooting out of our minds or fingertips, we know we’ve entered a writers’ block rut. We’ve all been there: staring intensely at the screen, willing ideas to come to our minds.When words or ideas aren’t

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends. I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends. As

As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad. As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an

We recently discussed whether or not consumers want brands to make social statements with our sister publication, The Hustle. The main consensus is instead of making broad social media statements, consumers want brands to make tangible changes to improve broader communities. We recently discussed whether or not consumers want brands to make social statements with

For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random animal facts, to information about our favorite TV shows. For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random animal facts, to information about our favorite TV

There’s a reason why Google’s advertising revenue stood at a staggering $224.47 billion in 2022 or why Meta generated over $113 billion in ads. There’s a reason why Google’s advertising revenue stood at a staggering $224.47 billion in 2022 or why Meta generated over $113 billion in ads. Millions of businesses worldwide invest billions in