Blog

On the hunt for guidance about how to build a career as a social media executive, I interviewed three industry experts at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. Social media is still a relatively new field, having risen to prominence in […]

How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.Funny, poignant, catchy — trending sounds are the backbone of TikTok virality and can often make or break a video’s success.According to research by the short-form video platform, “sound is the anti-scroll on TikTok”.

Meet Ari Krzyzek, whose business is on track to reach $500,000 in annual revenue. Read all about it in Open Books, Buffer’s series of small business owners giving us a peek inside their books. ♥️ At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a

I’ve been a Customer Advocate at Buffer for nearly five years. Throughout that time, I've worked hard to find the best way to guide customers to unlock the full potential of our platform to help them achieve their goals. I found a specific passion for our I’ve been a Customer Advocate at Buffer for nearly

Due to recent changes to Twitter’s API policy and pricing Zapier’s much-loved integration with Twitter has stopped working. The good news is there’s an alternative that’s easy to set up and free to use. There’s never a dull day for social media managers. Due to recent changes to Twitter's API policy and pricing, Zapier’s much-loved

You need a super compelling profile to enhance your online visibility and gain trust. Here are some top tips for creating a great LinkedIn profile.Having a strong LinkedIn game is no longer an option.What we’re witnessing in today’s tough economy is the inevitable rise of social selling.This trend leverages social media platforms to build connections

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come

When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research. When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research. However, many brands struggle with creating engaging

Personality tests are a great way to explore different aspects of who you are and uncover layers you perhaps hadn’t recognized about yourself before. Personality tests are a great way to explore different aspects of who you are and uncover layers you perhaps hadn’t recognized about yourself before. Keep reading to learn more about the

At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology. At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology. Where people spend their time, how they buy, how they share information, and