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Did you know that website design can improve time on site by 84% and YoY online revenue by 132%?  Did you know that website design can improve time on site by 84% and YoY online revenue by 132%?  That happened to Swiss Gear after The Good executed the conversion audit and implemented changes to the […]

Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast amounts of data, but it can be overwhelming if you don’t spend the majority of your workday whipping up spreadsheets. Knowing the ins and outs

SEO is why you find exactly what you’re looking for when you turn to Google for a step-by-step guide to fixing your unfortunately-timed flat tire. It’s a harsh truth that without at least some presence on Google, your business faces a digital uphill battle. Most marketers know how important SEO is, and it’s one of

A great graphic design portfolio can’t move mountains, but it can change your life with a new job or opportunity. AI and other factors are impacting graphic design hiring, making your portfolio more important than ever before. A great graphic design portfolio can’t move mountains, but it can change your life with a new job

When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. There are two main types of email you can send and receive: plain text emails (these are exactly what they sound

Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams. There are many different styles of leadership, and each can have a different impact on a company. Imagine the leaders that inspire you. Each is likely unique, with a different style

You need a free email account — whether it’s for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, or something else. You need a free email account — whether it’s for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, or something else. Even with the rise of

People watch almost 5 billion videos every day on YouTube. It’s no wonder content creators choose this channel to share their ideas, products, and skills — they know there’s potential to earn a great following and potential customers. Given the multitude of videos that live on the platform, it’s important to make yours stand out

You know the expression, “What you see is what you get”? You know the expression, “What you see is what you get”? Well, when it comes to email marketing campaigns, that might not always be the case. In this post, we’ll discuss the best free and paid email testing, previewing, and rendering tools you can

Advertising is changing — by the end of 2023, companies are on track to spend more than $424.3 billion dollars on digital advertising. Advertising is changing — by the end of 2023, companies are on track to spend more than $424.3 billion dollars on digital advertising. The challenge? Massive variety in the digital advertising market