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From platform demographics to features, plus a deep dive into important factors to consider, here’s what you need to know to find the social media sweet spot for your business.Question: How many social media platforms should a local business be using? Realistically, it is a challenge to manage multiple platforms well with the limited resources […]

Dive into how Jay Clouse thinks about content creation for his creator business and his advice for creators. Jay Clouse believes there’s a scientific method to content creation and is on a mission to prove it. With “Creator Science” and “The Lab,” Jay Clouse is redefining content creation as a holistic science to an audience

In this article, we dive into the new Instagram Subscriptions feature, its benefits for creators, how to set it up, and tips to make the most of Instagram Subscriptions as a creator. As a content creator, you have more options than ever for monetizing your content on social media. TikTok has its revamped Creativity Program,

We’re a fully remote and distributed content team publishing content across social media and our blogs every day. Here’s how we stay organized. The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place

How do you build a community on social media? And is it worth it? We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach.Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. Cultivating deeper connections

In this article, Aprilynne Alter shares her creator journey so far, including a sharp pivot, what it took to leave that audience behind, and advice for creators in similar situations. When Aprilynne Alter started her YouTube channel in 2021, she didn’t expect it to grow the way it did. Her content about learning how NFTs

In this article, we’ll dive deep into the YouTube Shorts algorithm, drawing insights from these YouTube insiders. YouTube Shorts has had an incredible run since it was first released in 2021. It’s a natural next step for anyone who watches long-form YouTube videos to also watch short-form videos on the platform – and there are

Looking for some low-lift ways to make yourself happier? Here’s some of the best research that we’ve found on personal happiness.Happiness is something we think about a lot at Buffer.It's been a cornerstone of our culture from the beginning (just take a look at this slide deck about it from way back in 2013). Though

On the hunt for guidance about how to build a career as a social media executive, I interviewed three industry experts at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. Social media is still a relatively new field, having risen to prominence in

How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.Funny, poignant, catchy — trending sounds are the backbone of TikTok virality and can often make or break a video’s success.According to research by the short-form video platform, “sound is the anti-scroll on TikTok”.