Running an event management business is tough. You‘re juggling clients, vendors, venues, and countless moving parts. That’s where a great CRM comes in. It keeps everything organized in one place. Running an event management business is tough. You‘re juggling clients, vendors, venues, and countless moving parts. That’s where a great CRM comes in. It keeps […]
7 best CRMs for event management businesses Read More »
If I told you about a local business that’s seen 239% growth since the pandemic, what channel would you guess they were leading with? Paid ads? TikTok? Blood magic? If I told you about a local business that’s seen 239% growth since the pandemic, what channel would you guess they were leading with? Paid ads?
239% growth from… print mail?! Why you shouldn’t sleep on direct mail. Read More »
In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete. And the graphics aren’t just a first draft starting point. They’re final assets ready to run. In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the
How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride Read More »
Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status. Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status. Although a broader concept about
This behavioral science principle can make your billboard go viral, here’s how Read More »
A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn’t magic. Just algorithms working with behavioral data.
From third-party cookies to zero-party data: The new rules of email engagement Read More »
Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This wasn’t my first time navigating global nuance. With an MBA in International
If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I’ve ever done — from the early days of my career to my time at Drift — came from moments when there was
How Privy’s former CMO learned to love low-budget, scrappy marketing Read More »
My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly sums up where we stand with AI video tools right now. We‘ve reached the point where even a casual viewer has to take a step back and consider if what
Here are the most popular AI video tools that are actually worth your time Read More »
Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source Now, I love Stripe. Their product
When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. When generative AI first came out, I was skeptical. While
