Blog

As a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we are also receiving them. Being on both sides is a great way to gain perspective as to what those on your list are experiencing. As a marketer, one of the […]

The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping a B2B SaaS brand rewrite a whitepaper. The next, I’m deep in campaign planning for a B2C real estate brand. It’s a front-row seat to how marketing

HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates through a dedicated IP address. HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates

When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic climbing meant we were winning; traffic dropping meant panic mode. When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if

There’s a challenge brewing for businesses everywhere. Content is becoming virtually indistinguishable online, and it all boils down to the latest industry disruptor: AI. There’s a challenge brewing for businesses everywhere. Content is becoming virtually indistinguishable online, and it all boils down to the latest industry disruptor: AI. It’s no secret that AI adoption is

When I set out to build an email list from scratch for MarketingIdeas.com, I didn’t have a product. No pricing page. No polished brand. Just a one-liner and a waitlist. When I set out to build an email list from scratch for MarketingIdeas.com, I didn’t have a product. No pricing page. No polished brand. Just

A couple years ago, a YouTuber and artist known as Ten Hundred reached his $10k Kickstarter funding goal in 3 minutes. A couple years ago, a YouTuber and artist known as Ten Hundred reached his $10k Kickstarter funding goal in 3 minutes. That’s 180 seconds, y’all. It took longer than that to write this intro.

I’m no designer. Sure, I dabble in Canva and can whip up a quick event invite when I need to. But when it comes to pulling together a full ebook design: layout, flow, and visuals, that’s not exactly my forte. I’m no designer. Sure, I dabble in Canva and can whip up a quick event

An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb fast. Comments pile up as others vent their frustrations and feed the frenzy. An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb

Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting answers from AI and never visiting your site. Small business owners are all saying the