I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions from one tiny, seemingly insignificant detail: when their photo model bent their knee. I love talking to creative people because they always notice details that I don’t. Like today’s master […]
Make space for customers to see their business as part of yours Read More »
Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where do you start to make the biggest impact? Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no
A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative collaborator, is a fantastic way to brainstorm, outline, and yep, even organize and polish my ideas. A writer who (gasp) used AI to help write? Before
We all know AI assistants can help with marketing tasks. But, here’s what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen. We all know AI assistants can help with marketing tasks. But, here’s what most people are missing: Using AI as a prompt engineer is where
This AI prompt can transform you into an elite marketer in any field, here’s how Read More »
I’m a teacher, so I’m now used to the faces of students who are scared to learn. More specifically, they’re scared to fail to learn. It’s ingrained early in our studies — As are good, Fs are bad, and you’d better learn the right answers before time runs out. I’m a teacher, so I’m now
Growth marketing — the campaigns that you need to know Read More »
Like many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read: messy economic times), we’re all watching our wallets, trying to keep spending down, and questioning where our dollars go. And it’s not just consumers — businesses, too, are monitoring budgets and seeking better deals. Like
How to market your brand to budget-conscious prospects Read More »
You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment section? That’s the kind of stuff I live for. You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment
The unconventional, scrappy tactics I used to grow a newsletter to 40K subscribers Read More »
A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and freelancers to get the job done. But once ChatGPT hit the scene, I realized I could strike out on my own. A few years ago, I was head of content
I run a zero-employee marketing agency entirely with AI tools — here’s how Read More »
With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter of if you should use AI but how. How are other marketers (and your competition) using AI? How can you use AI ethically? With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter
Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube blindfolded. You‘re running A/B tests, analyzing heat maps, and guessing at what’s actually going to move the needle. Look, we‘ve all been there — you know your website
AI can boost conversions from your web page — HubSpot’s CMO shows you how [tutorial] Read More »
