Imagine you have hundreds of files in a folder labeled “Important Files.” Some of the files are named by date, some by subject, and some by author. Imagine you have hundreds of files in a folder labeled “Important Files.” Some of the files are named by date, some by subject, and some by author. You …
A 9-Step Guide to Writing an SEO Proposal [Free Template] Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Peggy, Lou, and Dawn are characters on Mad Men, the 60s period drama …
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. So you’re cruising along on Instagram, and see an ad for a newsletter that grabs your attention. Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. So you’re cruising along on Instagram, …
This Newsletter Growth Trend Is Straight from Wall Street Read More »
Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by. Billboard advertising has come a long way, from signs painted on barn roofs to sleek, powerful advertisements and multimedia sensations. Whether commuting by car, bus, or train, I find myself watching the world — and …
Rule the Streets: How to Create a Billboard Advertising Strategy That Grabs Attention Read More »
I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance, as now. I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance, as …
Get Past the ATS With These Resume Templates [+ Tips] Read More »
ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise). ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise). I’ve seen a lot of discourse on LinkedIn about ChatGPT resumes and other professional use …
Is it Worth Using ChatGPT to Write Your Resume? Let’s Find Out Read More »
Consumer trends are changing all the time, reflecting the “never-sleeping” nature of markets and society. Consumer trends are changing all the time, reflecting the “never-sleeping” nature of markets and society. From the rise of AI to the growing popularity of shopping on social media, heightened data privacy concerns and consumers tightening budgets due to recession …
The State of Consumer Trends in 2024 [Data from 700+ Consumers] Read More »
Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never …
How to Use AI to Market Your Small Business [+ My Favorite AI Tools] Read More »
The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar? The first time I managed a marketing budget, I was handed a dollar figure and …
How a Bottom-Up Budget Can Transform Your Company From Bottom to Top Read More »
As I‘ve moved up in my marketing career, I’ve realized how important it is to be on the same page as the CEO. As I‘ve moved up in my marketing career, I’ve realized how important it is to be on the same page as the CEO. In this recent episode of Marketing Against the Grain, …
5 CMO Communication Strategies to Secure CEO Buy-in Read More »
