“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025. “What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025. As …
Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget video since more and more consumers are starting to value authenticity over staged content. Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget video …
Viral Video Marketing: 9 of My Favorite Viral Marketing Videos Read More »
As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this …
The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage) Read More »
If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation is easy. I add up all five values and divide this by the total number of values. If someone asks me to find the average of five values — 1, 4, 7, 8, and …
How to Use the Weighted Average Formula in Excel Read More »
I’m a former NBCUniversal Page, and I will always remember how thorough the application and interview process for the program was. I’m a former NBCUniversal Page, and I will always remember how thorough the application and interview process for the program was. Most importantly, it taught me a valuable lesson: soft skills can be equally …
7 Soft Skills You Need to Achieve Career Growth (+ 3 Extra Skills) Read More »
It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in. It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in. As a content marketer, I rely on content audits …
How to Run a Content Audit in 2025 (With Tips From Content & SEO Specialists) Read More »
In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. Then, I joined an agency where SOPs ensured consistent, high-quality content. At first, I resisted …
How I Write Effective SOPs: A Complete Guide [+ Free Template] Read More »
I still remember being super intimidated when asked to create a graph in Excel for a client‘s monthly report. It was my first day at work. I still remember being super intimidated when asked to create a graph in Excel for a client‘s monthly report. It was my first day at work. I didn’t want …
I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter’s morning in late December, and the sunshine glistened over the frosted ground … Okay, I kid, I kid. I remember exactly where I was when I stumbled upon the concept of …
Building the Right Foundation for Cornerstone Content — Here’s Everything I Know Read More »
Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy. Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they …
Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know Read More »
