Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs happy. Spend X dollars, …
Advertising Metrics: How to Track Impact for Sustainable Business Growth Read More »
As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started writing this article. As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started writing this article. My first thought was … that’s not my job. …
“Just GPT it” is all the rage right now. “Just GPT it” is all the rage right now. (Okay, okay. It hasn’t caught on just yet. But my Uber driver said it, and I hope it sticks.) But our marketing leader this week isn’t sweating it. She doesn’t think SEO is going anywhere. “I remember …
In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on …
How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process Read More »
Despite the rise in popularity of short-form video, I was surprised to discover that YouTube sees the highest usage among social media platforms by video marketers, surpassing TikTok and Instagram. Despite the rise in popularity of short-form video, I was surprised to discover that YouTube sees the highest usage among social media platforms by video …
Best Times to Post on YouTube in 2025 [Research] Read More »
I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial skepticism turned to curiosity as I saw how they were connecting with audiences in ways our traditional …
Building a B2B Video Marketing Strategy With Impact — Here’s Everything I Learned Read More »
I still remember my first taste of artificial intelligence (AI). I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your real friends weren’t online. But honestly, even as …
How to Humanize AI Content So It Will Rank, Engage, and Get Shared in 2025 Read More »
I’m all too familiar with that uncomfortable feeling in your stomach when you have to hit send on a resignation letter to your manager. I’m all too familiar with that uncomfortable feeling in your stomach when you have to hit send on a resignation letter to your manager. (I’ve written four over the course of …
Here’s How I Write a Resignation Letter That Makes a Good Last Impression Read More »
As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. As a content marketer, I‘ve always been ready to team up to boost a …
When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. When I graduated with a marketing degree over a decade ago, I hit the …
Holistic Marketing Works — Here’s How You Can Apply It to Your Campaigns [+ Expert Tips] Read More »
