I’m all too familiar with that uncomfortable feeling in your stomach when you have to hit send on a resignation letter to your manager. I’m all too familiar with that uncomfortable feeling in your stomach when you have to hit send on a resignation letter to your manager. (I’ve written four over the course of […]

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. As a content marketer, I‘ve always been ready to team up to boost a

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. When I graduated with a marketing degree over a decade ago, I hit the

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them —

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands in ecommerce have the wonderful advantage of having access to a broader

As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get when a simple change makes a big impact. And this particular example? It doesn’t get much simpler or more impactful. As someone who does conversion rate optimization (CRO) for a living, I can’t express to

Workplace loneliness has been on the rise since the COVID-19 pandemic transformed the way a lot of businesses operate — with most shifting to hybrid or completely remote working. Workplace loneliness has been on the rise since the COVID-19 pandemic transformed the way a lot of businesses operate — with most shifting to hybrid or

If you’re not sure what a blog is, you’ve definitely come across one at some point. Perhaps you’ve stumbled across a blog when you’ve searched “healthy dinner recipes.” Maybe you don’t know it, but you’re on a blog now. If you’re not sure what a blog is, you’ve definitely come across one at some point.

I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or contracts. I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or contracts. But as I

We’re surrounded by ads all day, every day, but how often does one end up living rent-free in your head? We’re surrounded by ads all day, every day, but how often does one end up living rent-free in your head? And more importantly, how can you make an ad so good that it takes up