One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right. One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely […]
Optimizing B2B Conversion Rates — All My Tips and Strategies Read More »
There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not. There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need
5 Ways that AI Analytics Tools Can Make You a Better Marketer Read More »
When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they
What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples] Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. For the past ten years, I’ve been using Hollywood screenwriting techniques to help
Screenwriting Techniques for Marketers: Defining Your Customer’s Problem Read More »
Before I start writing a memo, I take some time to hype myself up. This bit of internal communication will be read by my peers, my boss, and likely my boss’s boss. Getting the language right is essential, and every word counts. Before I start writing a memo, I take some time to hype myself
How to Write a Memo: The 10 Steps I Use to Get It Right Every Time Read More »
B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter
Getting B2B Ecommerce Right — Here’s What I Learned From Experts Read More »
Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on. Being a marketer is hard — I feel it’s always been this way, but now
AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business Read More »
The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for their city. The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for their city. And boy, did it ever. Last year, Maryam Banikarim royally pissed
One Question That Will Reinvigorate Your Approach to Marketing Read More »
Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the services we could offer given our skills and experience. Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the services we could offer given our
A Deep Dive Into Concept Maps: What They Are and How to Use Them Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A few months ago, on my podcast Nudge, Jonah Berger told me about
The Power of Silence in Negotiation Read More »
