How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]

Marketers are often asked to do more with less. I’ve been there too. Marketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle multiple campaigns, track their performance, and present insight-packed reports. This process is overwhelming, time-consuming, and riddled with challenges. After years of struggling

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I Used AI to Create a Marketing Plan 2 Ways — Here’s How You Can Too

The prevalence of artificial intelligence (AI) has many concerned about job security. The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing, AI images, AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want

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Designing an Event Marketing Budget? Here’s What Experts Recommend

The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications

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AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]

Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it. Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read

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What Are the Best Alternatives to Google? How Brands Can Succeed Off Google Search

When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today. When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the

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My Advice for People of Color Looking to Break Into Tech

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Welcome to

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