Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies were adapting to permanent shifts in workplace dynamics, consumer behavior, and global economics — all sparked by the COVID-19 pandemic — generative AI emerged. This delivered a shock to business […]

Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders: “What does marketing look like for a travelling circus where every other week brings a totally new market?” Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle

“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith. “I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith. It’s a striking claim from a brand that launched in 2012, long before AI was everywhere. But The Doux has always

The future of newsletters is bright, but it’s a far cry from its snail mail origins. The future of newsletters is bright, but it’s a far cry from its snail mail origins. I’m showing my age here, but back in the late 1900s, I thought newsletters were just something fan clubs sent out in old

When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!” When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!” We

Our expert this week has a few hot takes.  Our expert this week has a few hot takes.  Here’s one: “Any marketer that says they’ve never felt the ick from marketing isn’t a true marketer. You do feel the ick.” While that doesn’t sound like the best lesson to open a marketing newsletter, stay with

This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged. This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged. That’s because in a world where you don’t always know what’s real and what’s AI

Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop marketing — whether through growth marketing strategies, behavioral marketing triggers, or integrated offline marketing touchpoints — transform one-time buyers into active participants who fuel sustainable business growth. Loop marketing represents

In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and sales to service and operations. In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from

Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but it also spawned endless musical analysis (Who exactly is “Father Figure” about?) and viral