There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience. There’s no debate that when it comes to succeeding in digital content, mastering SEO is a […]

At HubSpot, we are optimistic about the future of SEO, but we’re also preparing for many major shifts over the next few years. Advancements like Google’s integration of generative AI into search are already changing the digital search landscape. At HubSpot, we are optimistic about the future of SEO, but we’re also preparing for many

I’ve been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos can be. I’ve been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know

When I was growing up, your first email address was a rite of passage (I see you, smileygirl747 and thegrouchy1). Today, it’s simply a necessity for many daily activities. Need a free email address? When I was growing up, your first email address was a rite of passage (I see you, smileygirl747 and thegrouchy1). Today,

Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy? Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy? When

In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple (include a joke, curse word, mention the holiday promo in his voice), but he calls the results “compelling” but also “mildly terrifying.” In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by

Olympic ads don’t make as big a splash as Super Bowl spots, but the Games are still a reliable display of marketing creativity every two years.  Olympic ads don’t make as big a splash as Super Bowl spots, but the Games are still a reliable display of marketing creativity every two years.  As the Paris

When I first started my small business, the thought of advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns. When I first started my small business, the thought of advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad

One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From brand design and product

When I first considered different AI SEO tools to try, I was overwhelmed by the options available. When I first considered different AI SEO tools to try, I was overwhelmed by the options available. A weekend of testing revealed that popular tools weren’t always the best fit for my SEO workflows and processes. I learned