Confession: I’m squatting on probably 10 different blogs and even more URLs. What can I say? This marketer gets a bit idea-happy — but how much does it cost to start a blog that I can afford this quirky habit? Confession: I’m squatting on probably 10 different blogs and even more URLs. What can I […]

From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. Why is that? Campaigns make companies memorable. From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. Why is

Whenever I think about brand awareness, I think of companies like Apple, Nike, and Trader Joe’s. Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? Whenever I think about brand awareness, I think of companies like Apple, Nike, and Trader Joe’s. Have you ever heard people refer

Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams. Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams. There are many different styles of leadership,

I believe that reading sample business plans is essential when writing your own. I believe that reading sample business plans is essential when writing your own. As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one. So what does a good business

There’s always a new tool, platform, process, you name it, that you just have to try. There’s always a new tool, platform, process, you name it, that you just have to try. It’s exhausting as a content creator to try to keep up with the latest trends and time-consuming to learn how to use completely

In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers each week, I spoke with Ron Goldenberg, VP of International Marketing & Innovation at BSE Global — who runs international marketing for the Brooklyn Nets and Barclays Center. In our first edition of

If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first. If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first. Otherwise, you face the risk of chaos. You either

Almost a year ago to the day, I found myself job hunting for the first time in a decade. It was unexpected. I didn’t have a current resume or a writing sample for job applications. Frankly, I was in over my head. And the market was ruthless. Almost a year ago to the day, I

If you want to find the best time to post on Instagram, you’re probably trying to get the highest engagement. Whatever your specific goal (likes, followers), posting when your content will get the most eyes can only benefit your marketing, so I’m glad you’re here. If you want to find the best time to post