The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications …
Designing an Event Marketing Budget? Here’s What Experts Recommend Read More »
Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it. Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read …
AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight] Read More »
When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today. When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the …
What Are the Best Alternatives to Google? How Brands Can Succeed Off Google Search Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I moved to the United States exactly a decade ago. I’ve been saying …
How to Thrive as an Immigrant in Tech: Tips for Your Job Search Read More »
As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, …
Understanding B2B2C Marketing: A Comprehensive Overview Read More »
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Welcome to …
My Advice for People of Color Looking to Break Into Tech Read More »
Over the course of my career as a marketing executive, I’ve found that landing page templates can be a vital resource. After all, a landing page is a great way to turn traffic into conversions — but not all pages are created equal. Over the course of my career as a marketing executive, I’ve found …
Our master this week once led 40,000 people in one massive virtual dance party for Oprah. (Oprah!) Our master this week once led 40,000 people in one massive virtual dance party for Oprah. (Oprah!) As someone whose dance moves resemble a malfunctioning robot, I’ll admit that the concept sounded incredibly awkward to me. But watching …
How to Turn Virtual Teams into Tight-Knit Communities: Radha Agrawal’s Proven Tips Read More »
Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing …
16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign Read More »
Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis. Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis. A competitive analysis report helps me understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth …
What Is a Competitive Analysis — and How Do You Conduct One? Read More »
